The Traditional Real Estate Model Has Changed

The basis of real estate economy is based on commissions earned from buying and selling real estate. In each transaction, there is on the purchase and sale (auction) website. Real estate firms focus more on the auction, since the auctions attract buyers. In most markets, if the auction market will have no part in the market (more transactions). The Company may also increase market share by increasing the number of agents.

Most companies recruiting efforts focus on promoting its market share, brand awareness and office culture. Agents attracts potential business opportunities provided by the listing companies. This value proposition is especially important for the newer agents who do not have the repeat business and referrals. In the past, agents had the opportunity to obtain customers (mostly buyers) for a walk-in service, and advertising your site or sign the call. These walk-in or connection not only of the number of listings, but also with the general control of Realtors sales process.
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Until recently, the sale process was controlled by the Realtors Realtors controlled information. Only Realtors have access to MLS Listings and housing information. Even if a buyer saw the house in the ad, it usually did not contain an address. This forced the buyer by telephone or visit the real estate office for more information and cooperation with the agent. Buyers were forced to work around the timetable for Realtor's to start looking at the house. Realtors also selectively eliminated from the homes to help reduce choice for buyers. Although this service was appreciated, the limited amount of information and home buyers will be able to consider. Internet forever changed this process.

Technology has created a generation conditioned to immediate satisfaction. It is a generation that wants and expects to maintain control over and access to information. The resources available on the Internet then a minimum of a walk-in and calls resulting from the ad. Traditional real estate firms and traditional Realtors must therefore adapt to these technologies and experienced home buyers.

Unfortunately, there is a generation gap forming between the buyers and Realtors. The average age of first time home buyer is about 32 years of age. The average age of 53 real estate agents, and the average age of real estate brokers 62.

With traditional real estate firms to compete effectively, they must learn to market to the generation of the Internet and start attracting young people into the industry.
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